TOP 10 Holiday Parks - now Classic, Superior, Premium!

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Now Classic, Superior, Premium!

Within any network like ours, a range of products and experiences exist across the 47 parks, which first promoted a discussion on extending the brand. Coupled with a fragmented consumer market across age, life stage, demographic and nationality (amongst other things!) it became apparent that visitors to our parks all have different expectations, needs and objectives they are looking to have met on their holiday. We also conducted extensive research with 1400 of you (our customers) which showed that many visitors wanted to better understand what they were getting before arrival at a park and over 70% of you felt that a segmented structure would be a good way to go about addressing this. International benchmarking across the accommodation sector suggested that we were not alone in this thinking and approach.

We believe the brand segmentation detailed below and evident on our website and on in-park signage, allows us do a better job of ensuring customer expectations and reality will be more closely aligned where it matters, on arrival at one of our holiday parks. This approach offers greater clarity and helps you (our visitors) understand the range of facilities and amenities that are on offer in each location like heated swimming pools, kid relevant stuff, wifi and more. The three categories Premium, Superior and Classic Holiday Parks better communicate what you can expect on arrival and will better cater for your varying expectations, needs and budgets.

Rest assured, our cleanliness and service standards which we pride ourselves on will remain the same across the group irrespective of park segment and that we remain laser focused on delivering our dual goals of a TOP Experience…..always and Memories for Life to you, our customers.

  

Our Classic TOP 10 Holiday Parks offer everything you’ve come to expect from a TOP 10 including a kids playground, BBQ area and TV Room plus limited (100mb) free wifi*/day and a number of recreation facilities for you to enjoy during your stay. All Classic Holiday Parks offer roofed accommodation and many have Motels within the park.

 

Our Superior TOP 10 Holiday Parks offer all of the amenities of a Classic TOP 10 plus somewhere to swim in the summer either in the park or within easy walking distance, plus an enhanced free wifi* package (250mb/day), Sky in the TV room and easy access to basic groceries and coffee. All Superior parks have motel units on site plus a more extensive range of recreation facilities to enhance your stay.

  

Offering everything you could want in a TOP 10 Holiday Park, including all the facilities of the other two categories, these parks also offer a heated swimming pool or spa pool complex on site, Sky TV in motel units and in the TV Room, 500mb of free wifi*/day and our most comprehensive range of recreation facilities and amentities for everyone to enjoy. A number of Premium parks have kids programmes in the School Holidays, check website for details.

All TOP 10 Holiday Parks continue to offer spectacularly clean facilities and market leading customer service.

*Due to the remote nature of our parks there are a couple where WiFi and connectivity in general is a proper challenge and, particularly in high season, these parks may not be in a position to provide the indicated data bundles.

Premium Parks
Motueka TOP 10 Holiday Park
Rotorua TOP 10 Holiday Park
Te Anau TOP 10 Holiday Park
Waihi Beach TOP 10 Holiday Resort

Superior Parks
Blue Lake TOP 10 Holiday Park
Carters Beach TOP 10 Holiday Park
Christchurch TOP 10 Holiday Park
Coromandel TOP 10 Holiday Park
Fox Glacier TOP 10 Holiday Park
Greymouth Seaside TOP 10 Holiday Park
Hanmer Springs TOP 10 Holiday Park
Hot Water Beach TOP 10 Holiday Park
Kaikoura TOP 10 Holiday Park
Kauri Coast TOP 10 Holiday Park
Oamaru TOP 10 Holiday Park
Ohakune TOP 10 Holiday Park
Ohope Beach TOP 10 Holiday Park
Picton TOP 10 Holiday Park
Pohara Beach TOP 10 Holiday Park
Queenstown TOP 10 Holiday Park
Russell TOP 10 Holiday Park
Waikanae Beach TOP 10 Holiday Park
Waitomo TOP 10 Holiday Park
Whanganui River TOP 10 Holiday Park

Classic Parks
Aaron Lodge TOP 10 Holiday Park
Akaroa TOP 10 Holiday Park
Beachaven TOP 10 Holiday Park
Blenheim TOP 10 Holiday Park
Cambridge TOP 10 Holiday Park
Cromwell TOP 10 Holiday Park
Foxton Beach TOP 10 Holiday Park
Franz Josef TOP 10 Holiday Park
Geraldine TOP 10 Holiday Park
Hastings TOP 10 Holiday Park
Invercargill TOP 10 Holiday Park
Martinborough TOP 10 Holiday Park
Motutere Bay TOP 10 Holiday Park
Nelson City TOP 10 Holiday Park
New Plymouth TOP 10 Holiday Park
Omarama TOP 10 Holiday Park
Orere Point TOP 10 Holiday Park
Paihia TOP 10 Holdiay Park
Ross Beach TOP 10 Holiday Park
Shelly Beach TOP 10 Holiday Park
Timaru TOP 10 Holiday Park
Wellington TOP 10 Holiday Park
Whangarei TOP 10 Holiday Park
Whatuwhiwhi TOP 10 Holiday Park