Now Classic, Superior, Premium!
Within any network like ours, a range of products and experiences exist across the 47 parks, which first promoted a discussion on extending the brand. Coupled with a fragmented consumer market across age, life stage, demographic and nationality (amongst other things!) it became apparent that visitors to our parks all have different expectations, needs and objectives they are looking to have met on their holiday. We also conducted extensive research with 1400 of you (our customers) which showed that many visitors wanted to better understand what they were getting before arrival at a park and over 70% of you felt that a segmented structure would be a good way to go about addressing this. International benchmarking across the accommodation sector suggested that we were not alone in this thinking and approach.
We believe the brand segmentation detailed below and evident on our website and on in-park signage, allows us do a better job of ensuring customer expectations and reality will be more closely aligned where it matters, on arrival at one of our holiday parks. This approach offers greater clarity and helps you (our visitors) understand the range of facilities and amenities that are on offer in each location like heated swimming pools, kid relevant stuff, wifi and more. The three categories Premium, Superior and Classic Holiday Parks better communicate what you can expect on arrival and will better cater for your varying expectations, needs and budgets.
Rest assured, our cleanliness and service standards which we pride ourselves on will remain the same across the group irrespective of park segment and that we remain laser focused on delivering our dual goals of a TOP Experience…..always and Memories for Life to you, our customers.
Our Classic TOP 10 Holiday Parks offer everything you’ve come to expect from a TOP 10 including a kids playground, BBQ area and TV Room plus limited (100mb) free wifi*/day and a number of recreation facilities for you to enjoy during your stay. All Classic Holiday Parks offer roofed accommodation and many have Motels within the park.
Our Superior TOP 10 Holiday Parks offer all of the amenities of a Classic TOP 10 plus somewhere to swim in the summer either in the park or within easy walking distance, plus an enhanced free wifi* package (250mb/day), Sky in the TV room and easy access to basic groceries and coffee. All Superior parks have motel units on site plus a more extensive range of recreation facilities to enhance your stay.
Offering everything you could want in a TOP 10 Holiday Park, including all the facilities of the other two categories, these parks also offer a heated swimming pool or spa pool complex on site, Sky TV in motel units and in the TV Room, 500mb of free wifi*/day and our most comprehensive range of recreation facilities and amentities for everyone to enjoy. A number of Premium parks have kids programmes in the School Holidays, check website for details.
All TOP 10 Holiday Parks continue to offer spectacularly clean facilities and market leading customer service.
*Due to the remote nature of our parks there are a couple where WiFi and connectivity in general is a proper challenge and, particularly in high season, these parks may not be in a position to provide the indicated data bundles.