Beachaven in Waihi joins New Zealand’s largest holiday park provider

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Beachaven in Waihi joins New Zealand’s largest holiday park provider

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Press Release 18/12/2017

The picturesque Beachaven camping ground at Waihi has joined New Zealand’s largest holiday park chain, TOP 10 Holiday Parks Group.

Everything you need to know about this exciting new park can be found on the TOP 10 Holiday Park website.

The group now comprises 50 holiday parks, after recently adding five new locations to its portfolio. The others are at Paihia in the Bay of Islands, Motutere Bay near Taupo, Cambridge, and Ross Beach near Hokitika.

Owners Ian and Vicki Smith are no strangers to camping grounds in Waihi – they’ve owned and operated the premium Waihi Beach TOP 10 Holiday Park for 22 years, and Beachaven for 10 years. They first moved to Waihi Beach in 1996 but now commute from Tauranga so their children can complete their secondary schooling.

“We sent a lot of business to Beachaven during peak periods so it made sense to buy it when it became available. During the past decade, we’ve invested a lot of time and money improving Beachaven to the point where it is now winning awards for customer service and sustainability.

“One of the big attractions about Beachaven for guests is that it’s pet friendly, by negotiation, and we also have a couple of specific motel type units available for such stays.”

The park can accommodate about 500 guests in a mixture of options including more than 50 sites for motorhomes and tents – all with their own grey water waste point, as well as a mix of refurbished fixed roof units. It also has 50 privately owned onsite vans, for which owners pay an annual lease to leave their vans onsite to come and use whenever they choose.

Ian says plans are underway to gradually hard surface Beachaven’s roading and to plant new gardens every year.

“We want to create a park like environment for our guests to enjoy. When we bought the park, there were only two trees in the park and no gardens. We’ve planned and developed a gardening plan to create private space for guests, as well as protection from both the sun and wind. This is on-going and already we are seeing its benefits. Further improvements to the playground are also planned.”

Ian says a great holiday park is dependent on the overall experience that guests have during their stay, including all the touch points along the journey.

“New Zealand holiday parks offer a real range of locations and activities; from classic pitch your tent spots with a kitchen, toilets, showers and a playground through to the more resort type experience with spa pools, heating swimming pools, kids’ clubs, gyms, jumping pillows and more. This means, of course, that guests have choice where they stay.”

David Ovendale, TOP 10’s chief executive, says Beachaven offers a unique experience and fits perfectly into the group’s portfolio.

“Our aim is to grow strategically while maintaining our unwavering commitment to quality and to creating a great experience for our visitors in whichever of our holiday parks they stay at throughout the country. We’re not just about growth for growth’s sake. Any growth cannot be to the detriment of the premium brand we’ve built over the past 35 years.”

Ovendale says the goal is to fill any strategic gaps so that its customers have the best possible choice of holiday destinations across New Zealand.

The holiday park sector provides 36% of New Zealand’s commercial accommodation capacity and 20% of commercial guest nights. In the year ended September 2017 holiday parks provided 7,756,897 guest nights, four per cent up on the previous year.

TOP 10’s visitor numbers are more or less evenly split between Kiwis and international tourists, largely from the more traditional markets of Australia, UK, US, Germany, France, and Switzerland. There are a growing, but still small, numbers of customers from South East Asian countries and China.

Ovendale says the focus is on customers who want quality accommodation and for whom value is a key consideration; families, younger couples without children and active retirees.

While staying at holiday parks, guests contribute over $1 billion in direct expenditure to local communities. Approximately $612 million (60%) of the expenditure is from domestic travelers with the balance of $405 million (40%) spent by international travelers.

“There’s really solid growth in the sector and holiday parks are now out-performing the growth being seen in other areas of the accommodation sector including hotels, motels and back-packers.”

Ovendale says successful camping grounds are those that have a broad range of amenities, great customer service, and clean facilities.

“A growing trend is, where possible, for parks to have zones so different interest groups can do different things without impacting others. Our ultimate goal is to deliver ‘memories for life, in amazing places, with the people who matter the most."

Earlier this year, TOP 10 segmented their parks into three tiers - Premium, Superior and Classic - to help customers with their choice. The move to categorise the parks allows TOP 10 to do a better job at ensuring the expectations of your our customer, will be more closely aligned where it matters when you arrive at a holiday park. Beachaven TOP 10 Holiday Park joins the group as a Classic park, so it offer everything you’ve come to expect from a TOP 10 including a kids playground, BBQ area and TV Room plus limited (100mb) free wifi*/day and a number of recreation facilities for you to enjoy during your stay. There's lots of exciting changes and upgrades in the works for Beachaven TOP 10 over the coming 18 months, so watch this space.

Book your next holiday escape at Beachaven TOP 10 Holiday Park in Waihi.